about Coi

「Coi」とはラオス語で「私」という意味を持つ言葉から。

ラオスの少数民族にはそれぞれの暮らしの中に織り染めの技術とデザインがある。

自然からの恵み、または植物を育て、そこから糸を作り、色を戴いて1枚の布へと仕上げていく。

織り上げたその布が彼らたちの暮らしの中で必要なものへとさらに形を変えていく。

「Coi」が目指す物作りは一つ一つ丁寧に時間をかけて、想いを込めて作ること、作られること。

彼らの暮らしやスタイルに「Coi」のエッセンスを落とし込んで

ファッションへと繋げ発信していく。

​

国境を超えて混ざり合った文化が織りなすコラボレーションスタイル。

In the Laos language, the word "Coi" means "I".

Many ethnic groups live in Laos,

and their traditional textiles are

​an important part of each of their lives.

Each group has it's own designs, woven patterns and dying techniques

and everything is made delicately by hand.

Great care is taken at each step,

from the planting of the seeds which will grow into the textiles,

to the spinning of the threads,

to the transformation of cloths into wardrobes

which are used for every occasion in their lives.

Coi aspires to take time carefully creating,

piece by piece a connection and collaboration between Lao tradition and fashion which goes beyond countries - a new style "Coi"

​Direction : Hiroko Tomita

Special Thanks

Narumi Tomita ( logo design )

Makiko Miya ( brand concept text )

sabosh_design ( line drawing design )